Many people don’t consider diabetes when they think about risk. But the number of people with diabetes is rising, and half of them do not know they have it, leading to serious and life-threatening complications.
Since the majority of people with diabetes today live in urban areas, we are heading from city to city to ask people what they think is the biggest risk.
We want to make sure everyone knows their risk. Follow us on Facebook, Twitter, Instagram and LinkedIn as we talk to people on the streets about city risk and urban diabetes. Use the hashtag #KnowYourRisk and tell us about the biggest risk in your city.
Cities are attracting more people, but many urban habits, such as poor diet and inactivity, put you at a greater risk of developing type 2 diabetes. Find out more about what causes diabetes.
Find out more about type 2 diabetes and additional risk factors.
The day was first introduced in 1991 to raise awareness about diabetes: its causes, its prevention and the devastating effects it has on human lives and healthcare systems worldwide.
World Diabetes Day is 14 November – the birthday of Frederick Banting, whose work with Charles Best led to the discovery of insulin in 1921.
Every World Diabetes Day, Novo Nordisk partners with the International Diabetes Federation (IDF) to unite people with diabetes, employees, partners and the general public with a call to change diabetes.